En general las empresas no toman sus políticas de precios -qué precio fijar y cuando actualizarlo- en forma adecuada.  La clave es identificar las características distintivas del producto y fijar un precio adecuado a la demanda.

http://www.economist.com/news/business/21582232-age-austerity-businesses-need-get-better-charging-more-thinking-twice-about-price

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